December 5, 2011
Marni Walden
Verizon Wireless
Vice President and Chief Marketing Officer
7000 Central Ave SW
Albuquerque, NM 87121
Dear Ms Walden,
Zero Fatalities is an educational, non-profit organization created to assist in preventing fatalities caused by phone use while driving. Since the founding of our company in 2010 we have set our to educate drivers of Utah, and nationally, of the consequences of distracted driving. Our ultimate goal is to reach “zero fatalities, a goal we can all live with.” As part of our education strategy we are trying to reach all public schools in the state of Utah by hosting informational seminars to show students the importance of hanging up their phones while driving. In partnership with your company we would like to expand these programs. Your sponsorship can help us to achieve such a goal, and in turn, your company name will be positively promoted throughout the community as a safe, responsible and concerned cell service provider. In order to accomplish the task of Zero Fatalities we are requesting your sponsorship of $1,000,000.
Sponsor appeal:
We have noticed from past sponsorships that you take pride in the organizations you select to partner with, and usually the partnership has a mutual benefit for each organization. We understand the brands values and would like to help reinforce those values and help create a positive relationship between our two companies while we jointly educate America’s youth on the dangers of driving distracted and what it means to be a responsible cell phone user.
Your sponsorship would create a great opportunity for both organizations to help achieve our goal of zero fatalities related to cell phone usage while driving. The national media coverage this type of sponsorship would be mutually beneficial letting your customers know that not only you sell a quality product but you truly are concerned for the safety of your customers. Your company prides its self on being the largest and most reliable wireless network with a commitment in providing the highest quality products an services to your customers to help them strengthen their communities. Verizon also takes a large part in charitable organizations to improve communities, locally and nationally, including but not limited to, Hopeline,Green Initiatives, and E-Rate. Zero Fatalities would make a successful addition to that list in making a positive impact to keep communities all around the world safe and giving customers the ability to arrive alive.
Problem:
Both our companies have a common goal of educating the youth, for they are our future. Your E-Rate program is crucially important and valuable in educating our nation’s next generation of leader and innovators how powerful, beneficial, and important technology is. We would like to partner together to teach them how to use such an amazing tool but also how to use it responsibly to avoid distracted driving. To date the Utah Traffic Fatalities is at a count of 204 with your help, we believe we can substantially lower that number.
Solution:
We have great confidence in this partnership that both organizations are dedicated to bettering lives and enriching communities locally and nationwide. With having traveling workshops, seminars, and marketing and ad campaigns we believe together we will be one step closer to reaching our goal of zero fatalities.
Capabilities:
Zero Fatalities is a national non-profit organization that values the safety and lives of the members of its communities locally and nationally. Our goal and our message is to prevent distracted driving to dramatically decrease the number of fatalities related to the issue. Zero Fatalities consists of a large team ranging from business men, to stay at home moms but each individual has been negatively affected by distracted driving and wholeheartedly assists in education and prevention. Together we are attempting to reach our goal of zero fatalities.
Budget:
Based on the Annual Revenue Report of 2010 your company grossed at $63,400,000,0000(billion?) we are asking for $1,000,000 to assist us in continuing this important message across the state and nation. Our budget will be used to assist in traveling education programs, seminars, marketing and ad campaigns that will be see across the nation. Verizon’s well know brand stands for quality products and services for a great value to strengthen communities through communication. We anticipate the return on the investment to double in product value based on this common goal.
Conclusion:
We look forward to co-creating a safer future for our youth through responsibly using technology and preventing driving with distractions, aiming towards zero fatalities, a goal we can all live with. We will be in contact with in the week. Please contact
End Matter:
http://aboutus.verizonwireless.com/ataglance.html
http://aboutus.verizonwireless.com/Corporate_Responsibility/Corporate_Responsibility.html
http://ut.zerofatalities.com/index.php
utah department of public safety
Thursday, December 8, 2011
Tuesday, December 6, 2011
Outline
- Title page
- Intro: {Annie} We will begin our presentation with a short video clip to tug at the heart strings of the board we are presenting to.
- Background: {Annie} Zero Fatalities is an educational, non-profit organization created to assist in preventing fatalities caused by phone use while driving. Since the founding of our company in 2010 we have set our to educate drivers of Utah, and nationally, of the consequences of distracted driving. Our ultimate goal is to reach “zero fatalities, a goal we can all live with.”
- Problem: {Annie} As part of our education strategy we are trying to reach all public schools in the state of Utah by hosting informational seminars to show students the importance of hanging up their phones while driving.
- Solution: {Kandace} In partnership with your company we would like to expand these programs. Your sponsorship can help us to achieve such a goal, and in turn, your company name will be positively promoted throughout the community as a safe, responsible and concerned cell service provider. In order to accomplish the task of Zero Fatalities we are requesting your sponsorship of $1,000,000.
- Capabilities: {Kandace} Zero Fatalities is a national non-profit organization that values the safety and lives of the members of its communities locally and nationally. Our goal and our message is to prevent distracted driving to dramatically decrease the number of fatalities related to the issue. Zero Fatalities consists of a large team ranging from business men, to stay at home moms but each individual has been negatively affected by distracted driving and wholeheartedly assists in education and prevention. Together we are attempting to reach our goal of zero fatalities.
- Budget: {Kandace} Based on the Annual Revenue Report of 2010 your company grossed at $63,400,000,0000(billion?) we are asking for $1,000,000 to assist us in continuing this important message across the state and nation. Our budget will be used to assist in traveling education programs, seminars, marketing and ad campaigns that will be see across the nation. Verizon’s well know brand stands for quality products and services for a great value to strengthen communities through communication. We anticipate the return on the investment to double in product value based on this common goal.
- Sponsor Appeal: {Sarah} Your sponsorship would create a great opportunity for both organizations to help achieve our goal of zero fatalities related to cell phone usage while driving. The national media coverage this type of sponsorship would be mutually beneficial letting your customers know that not only you sell a quality product but you truly are concerned for the safety of your customers. Your company prides its self on being the largest and most reliable wireless network with a commitment in providing the highest quality products an services to your customers to help them strengthen their communities.
- Deadlines, dates, and geographical locations: {Sarah} Utah
- Conclusion {Sarah} (Give one final push, maybe play another little clip if we have time, share some of the specific stories we have found.)
- Questions and comments
Links to potential stats, images, videos etc. for the slide show:
http://ut.zerofatalities.com/faq.php
http://ut.zerofatalities.com/index.php
http://hangupsavealife.com/
http://hangupsavealife.com/remembering_lauren/index.html
- This is a QR code that takes you directly to the zero fatalities website.
Sunday, November 20, 2011
Online Reputation
TO: Kandace Reader
FROM: Annie Jackson
DATE: November 20, 2011
SUBJECT: Online Reputation
Dear Ms. Reader,
After reviewing your application I am pleased to inform you that you are being reviewed by our communications team to be brought on as a social media director. This is a very important aspect of our public relations department. Before submitting your application to the board however, I would like to make a few suggestions.
As the social media director of our company it is very important that you have a diverse knowledge of many social media outlets. I have been able to see that you have accounts on Facebook, Twitter and Pinterest. Your Facebook seems to be well used but your Twitter was only created in September and you have only posted a total of 28 tweets in that time. Please show us that you have skills on other sites such as Blogger, Stumble Upon, and Google Plus. We would also like to see more activity on your Twitter account.
Your Facebook allowed me to find out that you was born on August 19, 1990, you are a student at Utah State University, you work at El Sol and you are currently in a relationship. You are taking part in the Occupy Logan movement which means you are most likely interested in politics to some degree. This could cause a problem with our company. We like to remain very neutral when it come to politics so that we can represent a variety of clients without causing any conflict.
After going through your boards on Pinterest I have found that you love tattoos and have a board for pinning new ideas. As far as your career is involved I would like to remind you that we are always dressed in a conservative fashion and all tattoos bust be covered while you are at work. Other than that, I think many of your pins were great.
When Googling your name I was able to see that you had reserved a study room in the Merrill-Cazier Library on November 13th for 120 minutes. This shows me that you are a dedicated student. I’m sure that your discipline in your studies will transfer over into your career and be a benefit to our company.
Once again, thank you for submitting your application. You should be hearing from us in regards to the position within the week.
Sincerely,
Annie Grace Jackson
FROM: Annie Jackson
DATE: November 20, 2011
SUBJECT: Online Reputation
Dear Ms. Reader,
After reviewing your application I am pleased to inform you that you are being reviewed by our communications team to be brought on as a social media director. This is a very important aspect of our public relations department. Before submitting your application to the board however, I would like to make a few suggestions.
As the social media director of our company it is very important that you have a diverse knowledge of many social media outlets. I have been able to see that you have accounts on Facebook, Twitter and Pinterest. Your Facebook seems to be well used but your Twitter was only created in September and you have only posted a total of 28 tweets in that time. Please show us that you have skills on other sites such as Blogger, Stumble Upon, and Google Plus. We would also like to see more activity on your Twitter account.
Your Facebook allowed me to find out that you was born on August 19, 1990, you are a student at Utah State University, you work at El Sol and you are currently in a relationship. You are taking part in the Occupy Logan movement which means you are most likely interested in politics to some degree. This could cause a problem with our company. We like to remain very neutral when it come to politics so that we can represent a variety of clients without causing any conflict.
After going through your boards on Pinterest I have found that you love tattoos and have a board for pinning new ideas. As far as your career is involved I would like to remind you that we are always dressed in a conservative fashion and all tattoos bust be covered while you are at work. Other than that, I think many of your pins were great.
When Googling your name I was able to see that you had reserved a study room in the Merrill-Cazier Library on November 13th for 120 minutes. This shows me that you are a dedicated student. I’m sure that your discipline in your studies will transfer over into your career and be a benefit to our company.
Once again, thank you for submitting your application. You should be hearing from us in regards to the position within the week.
Sincerely,
Annie Grace Jackson
Monday, November 14, 2011
Social Media: Legal
I just discovered a "Social Networking Law Blog" focusing on the interaction between social media and the law.
A recent post was written about a woman in New Jersey who created a fake FaceBook profile for her ex-boyfriend in order to post things to hurt his reputation. She made remarks about him having STD's, calling prostitutes and using drugs. These remarks were clearly defamatory and once she was discovered she was taken to court.
"The New Jersey Code of Criminal Justice defines the offense of impersonation/identity theft to include "impersonat[ing] another or assuming a false identity and do[ing] an act in such assumed character or false identity . . . to injure or defraud another."
She has tried to get the case dismissed in saying that there is no mention of electronic communications but the judge has decided to go forward with it.
I thought this was very interesting to read about.
Laws based on the internet are still so new that many people are unaware of the consequences that can come from abusing the privilege to use the internet.
It will be interesting to see what comes of this case.
This article, called Social Media Policies for Legal Types gives great incite into what is legally appropriate and not appropriate as far as social media goes in the business and professional world. Are professionals allowed to have a personal life on the internet?
Harvard's Law Guidelines state:
“As a general matter, you may post content freely to your blog and to those of others, so long as the content is not illegal, obscene, defamatory, threatening, infringing of intellectual property rights, invasive of privacy or otherwise injurious or objectionable."
There is still so much to learn and change when it comes to social media and the law. The internet is an ever-expanding social outlet that is going to continue to grow throughout our lifetimes. It will be interesting to see what comes from it.
A recent post was written about a woman in New Jersey who created a fake FaceBook profile for her ex-boyfriend in order to post things to hurt his reputation. She made remarks about him having STD's, calling prostitutes and using drugs. These remarks were clearly defamatory and once she was discovered she was taken to court.
"The New Jersey Code of Criminal Justice defines the offense of impersonation/identity theft to include "impersonat[ing] another or assuming a false identity and do[ing] an act in such assumed character or false identity . . . to injure or defraud another."
She has tried to get the case dismissed in saying that there is no mention of electronic communications but the judge has decided to go forward with it.
I thought this was very interesting to read about.
Laws based on the internet are still so new that many people are unaware of the consequences that can come from abusing the privilege to use the internet.
It will be interesting to see what comes of this case.
This article, called Social Media Policies for Legal Types gives great incite into what is legally appropriate and not appropriate as far as social media goes in the business and professional world. Are professionals allowed to have a personal life on the internet?
Harvard's Law Guidelines state:
“As a general matter, you may post content freely to your blog and to those of others, so long as the content is not illegal, obscene, defamatory, threatening, infringing of intellectual property rights, invasive of privacy or otherwise injurious or objectionable."
There is still so much to learn and change when it comes to social media and the law. The internet is an ever-expanding social outlet that is going to continue to grow throughout our lifetimes. It will be interesting to see what comes from it.
Monday, November 7, 2011
Social Media: Apps
RIM Says Sorry With Free Apps
Apps may be the greatest things to ever happen to Smart Phones. They are, without a doubt, the reason that Smart Phones are as popular as they are. Let's be honest, who doesn't love to pass the time playing "Angry Birds" or checking FaceBook from your mobile device?
A few weeks ago, when the iPhone 4S was released, some of the services of BlackBerry shut down for customers in the US, Europe, India and the middle east. To make up for their poor service, RIM is offering free apps to their customers. Some of these include:
Angry Birds is one of the most popular and most well-known Apps on smart phones. All over the world people spend hours upon hours slinging birds into blocks. The idea seems silly, but if you haven't played it, I promise you will be addicted once you try.
Rovio Mobile is about to release the latest version of the game that is said to be "a whole new adventure."
If you are interested in watching a clip of the new game to get a little preview of what is to come, go to this article.
Or watch it here:
Apps may be the greatest things to ever happen to Smart Phones. They are, without a doubt, the reason that Smart Phones are as popular as they are. Let's be honest, who doesn't love to pass the time playing "Angry Birds" or checking FaceBook from your mobile device?
A few weeks ago, when the iPhone 4S was released, some of the services of BlackBerry shut down for customers in the US, Europe, India and the middle east. To make up for their poor service, RIM is offering free apps to their customers. Some of these include:
- The Sims 3
- Bejeweled
- N.O.V.A.
- Texas Hold’em Poker 2
- Bubble Bash 2
- Photo Editor Ultimate
- DriveSafe.ly Pro
- iSpeech Translator Pro
- Drive Safe.ly Enterprise
- Nobex Radio Premium
- Shazam Encore
- Vlingo Plus: Virtual Assistant
Angry Birds is one of the most popular and most well-known Apps on smart phones. All over the world people spend hours upon hours slinging birds into blocks. The idea seems silly, but if you haven't played it, I promise you will be addicted once you try.
Rovio Mobile is about to release the latest version of the game that is said to be "a whole new adventure."
If you are interested in watching a clip of the new game to get a little preview of what is to come, go to this article.
Or watch it here:
Monday, October 31, 2011
Search Engine Optimization
Geotagging uses GPS technology to trace back to the exact place where a photo or a message or any type of social media was taken. It allows you to go back through old items that are saved to a phone or a camera and trace back to the location in which they were created.
In this article I found called Travel Tech: A Traveler’s guide to Geotagging by Shawn Low you learn the benefits and problems to retagging.
If you are ever going though your phone and drawing a blank as to where you were when you took a certain photo, geotagging can help you go back and find where it was taken. It is also a helpful way to organize your photos so that in the future when you are searching for a specific image you can simply go back and search the location and find what you are looking for.
Many businesses have begun using geotracking in their store to generate conversation about their business. If people can share images and check i
nto a business then you have a quick and easy way to create interest.The main issue with geotracking is that it is a very easy way to attract a stalker. By submitting anything and everything you do to the internet and allowing others to see where you are at all hours of the day then it is easy for others to stalk your life.
The concept is still fairly new and many people are not even aware of its existence. In the future we will most likely see many new changes.
"Geotagging is the term given to the adding of geographical metadata to photos, videos, tweets, websites and other media. This ' metadata ' can include longitude and latitude, and other attributes such as altitude." (Web 2.0 for Rookies: Geotagging)
"You can geotag photos, which is a fancy way of saying that you can embed geographical metadata into your digital photos."
Many people don't understand the implications of using Geotagging. It is a very new technology that has not been fully explored. It seems like such a simple concept but by allowing followers to view your every move you can set yourself up for stalkers.
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