Search Engine Optimization

Geotagging uses GPS technology to trace back to the exact place where a photo or a message or any type of social media was taken. It allows you to go back through old items that are saved to a phone or a camera and trace back to the location in which they were created.
In this article I found called Travel Tech: A Traveler’s guide to Geotagging by Shawn Low you learn the benefits and problems to retagging.
If you are ever going though your phone and drawing a blank as to where you were when you took a certain photo, geotagging can help you go back and find where it was taken. It is also a helpful way to organize your photos so that in the future when you are searching for a specific image you can simply go back and search the location and find what you are looking for.
Many businesses have begun using geotracking in their store to generate conversation about their business. If people can share images and check into a business then you have a quick and easy way to create interest.
The main issue with geotracking is that it is a very easy way to attract a stalker. By submitting anything and everything you do to the internet and allowing others to see where you are at all hours of the day then it is easy for others to stalk your life.
The concept is still fairly new and many people are not even aware of its existence. In the future we will most likely see many new changes.


"Geotagging is the term given to the adding of geographical metadata to photos, videos, tweets, websites and other media. This ' metadata ' can include longitude and latitude, and other attributes such as altitude." (Web 2.0 for Rookies: Geotagging)
"You can geotag photos, which is a fancy way of saying that you can embed geographical metadata into your digital photos."
Many people don't understand the implications of using Geotagging. It is a very new technology that has not been fully explored. It seems like such a simple concept but by allowing followers to view your every move you can set yourself up for stalkers.

Press Release 4 Final: Tamptation Cupcake

FOR IMMEDIATE RELEASE: October 25, 2011

CONTACT:
Owner, Taylor McMurdie
1010 North Main Street
Logan, Utah
(435) 787-8272

Cupcakes For Fall
Temptation Cupcake brings out their Fall flavors

LOGAN, Utah- Temptation Cupcake, a locally owned bakery is now releasing their popular Fall flavors. The business, located on the corner of 1000 North and Main Street, attracts costumers from all over the valley with it’s unique merchandise: cupcakes.

“Our entire business is based around cupcakes, it’s as simple as that. We make a specific amount every morning and when we sell them all, we are done for the day. This way our costumers know they are always eating a freshly baked cupcake.” said Temptation employee, Annabelle Jones.

The owners of the business have a great relationship with their costumers and encourage a “small town”, personal affiliation. They regularly take suggestions and are always thinking of new ways to engage the customers in their business. This month they are holding a contest for the most creative Fall flavor ideas. Costumers are encouraged to go into the store with flavor entries which will then be sorted through and voted on. Winners will receive a free dozen cupcakes. The contest will be held from October 24 through November 5.

Temptation Cupcake was founded in June 2010 by the McMurdie family in Logan, Utah. It is the only store owned by the McMurdie’s. The baker makes a specific amount of cupcakes each morning before the store opens at 10 and the business stays open until the cupcakes are sold out each night.

Media Contact:
Annie Grace Jackson
annie.grace.Jackson@aggiemail.usu.edu
(123)456-7890

-END-

Media Pitch: Final

Emilie Wheeler
The Herald Journal
Ewheeler@hjnews.com

Smart Investing For Cache Valley Citizens

Hello Emilie,

I was recently reading one of your economical articles and I realized many of the points you addressed had to do with the way Americans are only living off of their active income rather than investing and providing a passive income as support. This idea made me think of just how beneficial investing can be. The problem many of your readers are faced with today is just the fact that they are not sufficiently educated on how to best invest their money. This is where I thought I could be of help to that audience.

I am currently working on the public relations for the Cache Valley Area Investors Association (CVAIA). Our group was formed as a help tool, a place where Cache Valley locals can come to learn more about investing and how to responsibly handle their money.

Your latest article generated many comments from readers interested in learning more about their finances. I feel that writing a piece in your paper addressing CVAIA and informing people about us and how they can use us as a resource would be very beneficial. Financial independence is a hot topic in our society today, one that deserves all the press it can get. Our organization is committed to building a better financial future for all those who are interested in learning more.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: That education mitigates the risks of investing.

Media Contact:
Annie Jackson
Cache Valley Area Investors Association
Annie.grace.Jackson@aggiemail.usu.edu
(123)456-7890

Media Pitch

Emilie Wheeler
The Herald Journal
Ewheeler@hjnews.com
435-752-2121 Ext. 323
75 West 300 North
Logan, Utah 84321

Smart Investing For Cache Valley Citizens

Hello Emilie,

I was recently reading one of your economical articles and I realized many of the points you addressed had to do with the way Americans are only living off of their active income rather than investing and providing a passive income as support. This idea made me think of just how beneficial investing can be. The problem many of your readers are faced with today is just the fact that they are not sufficiently educated on how to best invest their money. This is where I thought I could be of help to that audience.

I am currently working on the public relations for the Cache Valley Area Investors Association (CVAIA). Our group was formed as a help tool, a place where Cache Valley locals can come to learn more about investing and how to responsibly handle their money.

Your latest article generated many comments from readers interested in learning more about their finances. I feel that writing a piece in your paper addressing CVAIA and informing people about us and how they can use us as a resource would be very beneficial. Financial independence is a hot topic in our society today, one that deserves all the press it can get. Our organization is committed to building a better financial future for all those who are interested in learning more.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: That education mitigates the risks of investing.

Media Contact:
Annie Jackson
Cache Valley Area Investors Association
Annie.grace.Jackson@aggiemail.usu.edu
(123)456-7890

Social Media: Distance Communication Tools

I recently read an article called Can Skype Beat the Hype? Written in 2005, two years after Skype had first been created. It was interesting to read this article and hear the predictions they had for the still new program. The entire article discusses whether or not Skype is just a fad or if it will really become a useful tool in social media. I liked looking back and reading this and realizing just how much Skype has grown. Back in 2005 I had no idea what Skype was, I had never even heard of it. I am pretty sure I created my first Skype account back in 2008 and even then, at 5 years old, it still seemed so new. Now, in 2011, it is a well known media tool that is used for many different purposes. Some use it simply to chat with people in different locations, some use it for interviews, the list goes on and on but the basic idea is just to bring people who could not meet in person, together.
I had no idea just how many people used Skype. When the program was only 2 years old they already had over 47 million users. That is a very quick growth for a new tool. “Skype now has a cult following, but the challenge is going to be marketing it mainstream.. It is a techie delight that makes PC-to-PC calls. Whether it can make the leap to the big leagues will depend on shedding its image as primarily a geek thing.” says Xavier Dreze, marketing professor at Wharton.

The second article I read was called Skype, the Web Phone Giant, Brings Cheap Calls to Cellular by Brad Stone. This article discussed the possibilities of calling mobile devices from your computer, over the internet, using Skype. To some this is a new concept so I will briefly explain it; using Skype you can enter any mobile phone number you can call that phone number using your internet access and talk for just cents to the minute. It was reported in 2009 that over 400 million people are now using Skype as a communication tool.
This article also discussed when Skype released its cell phone applications. You can now long on and access your Skype right from your smart phone using WiFi or your carriers internet.

Press Release 4: Temptation Cupcake

FOR IMMEDIATE RELEASE: October 25, 2011

CONTACT:

Owner, Taylor McMurdie
1010 North Main Street
Logan, Utah
(435) 787-8272

Cupcakes For Fall
Temptation Cupcake brings out their Fall flavors

LOGAN, Utah- Temptation Cupcake, a locally owned bakery is now releasing their popular Fall flavors. The business, located on the corner of 1000 North and Main Street, attracts costumers from all over the valley with it’s unique merchandise: cupcakes.

“Our entire business is based around cupcakes, it’s as simple as that. We make a specific amount every morning and when we sell them all, we are done for the day. This way our costumers know they are always eating a freshly baked cupcake.” said Temptation employee, Annabelle Jones.

The owners of the business have a great relationship with their costumers and encourage a “small town”, personal affiliation. They regularly take suggestions and are always thinking of new ways to engage the customers in their business. This month they are holding a contest for the most creative Fall flavor ideas. Costumers are encouraged to go into the store with flavor entries which will then be sorted through and voted on. Winners will receive a free dozen cupcakes.

Temptation Cupcake was founded in June 2010 by the McMurdie family in Logan, Utah. It is the only store owned by the McMurdie’s. The baker makes a specific amount of cupcakes each morning before the store opens at 10 and the business stays open until the cupcakes are sold out each night. The business has two employees apart from the owners.


Media Contact:
Annie Grace Jackson
annie.grace.Jackson@aggiemail.usu.edu
(123)456-7890

-END-

Social Media: Viral Videos

My favorite viral videos:

According to The Secret Strategies Behind Many "Viral" Videos by Dan, almost all videos with over 100,000 views did not get that many viewers on their own.
This article goes over nine key strategies that professionals use to help make videos go viral.
1. Not all the videos that you watch online are what they seem to be. If they go viral, someone probably meant for that to happen.
2. There are a few key things that will help make a video go big:

• Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips
• Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”
• Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Ex: Sony Bravia
• Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”
• Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar”
• Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”

3.How to get viewed is obviously the most important part of this process. How will people find out about this video? The best way to do this is by reaching out to a vast amount of mediums. Get attention from blogs, facebook, youtube, twitter, the list goes on and on.

The rest of the steps continue to spill on secrets for how to make a video viral with interesting ideas such as adding thumbnails, or creating some type of controversy in the comment area.

The article was very interesting. Before reading this I had absolutely no idea how much work went into making a video go viral. Learning all these new tips made me want to try it. But, reading some of the stats made me realize just how impossible it actually is to accomplish.

The second article I read was called Viral Video Star Hits Big Screen by Nina Metz.
This article took a completely different perspective on viral videos and how they can be used to gain celebrity for those that are in them.

After Jack Rebney had a video go viral by accident he became famous. The outtakes of a commercial he filmed 20+ years ago were posted to YouTube and became a hit. Now film directors are interested in making a documentary of his life. The 80 year old man never had any idea that his crazy out takes would ever win him so much fame.

I loved reading this and thinking how crazy and one in a million it would be for something like this to happen to me or someone that I know.

Final Press Release: Cause Promotion

FOR IMMEDIATE RELEASE:

CONTACT:

President and Founder Preston Parker

Cache Valley Area Investors Association

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Financial Independence Is Achievable For All
Cache Valley club teaches community about smart spending

LOGAN, Utah- Financial Independence is one thing that many Cache Valley residents, and Americans in general, believe is almost impossible. The idea that you could manage your funds in a way that benefits your lifestyle and allows you to work as you please seems like a dream come true. But it may be much more manageable than just a dream.

A new idea of living off of passive income rather than an active income has allowed many to achieve the goals they striven for in life while working in a career they love. One of these people is Preston Parker, the founder and president of Cache Valley Area Investors Association (CVAIA) he believes that: “Financial independence happens when your passive income is greater than your expenses.” Passive income is when you have money coming to you without doing anything, planning has already been done such as in investments.

A good way to understand how far you are from being financially stable is to ask yourself; "How long could I last if I just didn’t show up to work anymore? When your passive income is greater than your expenses, you can last forever. So now you get to do a job that you love."

According to Parker, students in their twenty's now should be able to achieve this by the time they are about 35. But, to get to that point you have to live below your means. Spend less than you bring in. If you do that for 5 years all of the sudden you have money that you can invest.

Anyone interested in becoming financially independent can begin by reading books such as Rich Dad Poor Dad, or The Millionaire Next Door. Author Dave Ramsey once said: "If you want something you've never had, you'll have to do something you've never done."

As Parker put it, “GET OUT OF THE RAT RACE… by becoming financially independent, then you get to play the fun games in life.”

Along with Parker, CVAIA has 4 other board members. If you are interested in attending a CVAIA meeting they are held every 1^st, 3^rd, and 5^th Thursday of the month at the Chamber of Commerce. More information and contact information can be found at Facebook.com/cvaia.

If people learn the right mentality and approaches to investing, they can be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides and income. Passive income largely make this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: That education mitigates he risks of investing.

Media Contact: Annie Jackson
Annie.grace.jackson@aggiemail.usu.edu
(123)456-7890

-END-

Social Media: Location Based

A location based program is basically an online site that allows access through a mobile device. For example you can update your Twitter right from your phone without even being near a computer. Location based programs allow users to use their geographical locations in their updates and onto the programs you are using. Users of the connecting sites can track where their friends or followers are by identifying with the location linked with their profiles.
Two specific sites that are popular location based programs are Facebook and Google. The first article I found related to this topic was Facebook's location-based programs mean more setting adjustments for users by Seth Liss.
This article discussed the issue that Facebbok users are able to “check-in” and “tag” their friends in various locations without permission. This can be a very dangerous and scary feature that users need to pay more attention to. Does this feature simply promote stalking? Every time someone looks at your Facebook profile they can follow every place that you have been. I’m sure the feature was created to be taken lightly and used so friends could find you but has Facebook gone too far now?
Allowing the world to know where you are at every waking hour is not necessarily a safe feature. However, users do have the option of disabling their GPS and forbidding their friends to tag them in “places”. The problem is, many Facebook users don’t realize that they have this option or they don’t even understand how “places” works.
Another scary idea behind the GPS feature is the fact that it can trigger burglaries. There have been documented cases of homes being broken into after someone “checks-in” away from their house.
All in all, just be sure you are aware of this feature. It can be used in a fun, easy going way but be sure you don’t let it backfire on you.
The second location based program I read about was Google. The article was Official Google Latitude iPhone app returns to the Store by Martin Bryant. This article was very similar to the Facebook one. Google now has a new App. For the iphone called “Latitude”. Like Facebook Places, it allows users to check-in at various locations by using their GPS. You can find out where each of your friends are in real-time.
Through this site you are provided with a list of your friends. By simply clicking on them you can see their where-abouts and see the history of where they have been recently. The site is also connected with Google Maps which allows you to send direction of how to get to your location out to any of your friends. The site also provides you with an email so you can communicate with each other easily.
Location based sites are a brilliant idea and they have enormous benefits to their users. It is just important that users understand the repercussions. Always be smart about using a location based site.