Proposal Letter: Final

December 5, 2011

Marni Walden
Verizon Wireless
Vice President and Chief Marketing Officer
7000 Central Ave SW
Albuquerque, NM 87121

Dear Ms Walden,

Zero Fatalities is an educational, non-profit organization created to assist in preventing fatalities caused by phone use while driving. Since the founding of our company in 2010 we have set our to educate drivers of Utah, and nationally, of the consequences of distracted driving. Our ultimate goal is to reach “zero fatalities, a goal we can all live with.” As part of our education strategy we are trying to reach all public schools in the state of Utah by hosting informational seminars to show students the importance of hanging up their phones while driving. In partnership with your company we would like to expand these programs. Your sponsorship can help us to achieve such a goal, and in turn, your company name will be positively promoted throughout the community as a safe, responsible and concerned cell service provider. In order to accomplish the task of Zero Fatalities we are requesting your sponsorship of $1,000,000.

Sponsor appeal:
We have noticed from past sponsorships that you take pride in the organizations you select to partner with, and usually the partnership has a mutual benefit for each organization. We understand the brands values and would like to help reinforce those values and help create a positive relationship between our two companies while we jointly educate America’s youth on the dangers of driving distracted and what it means to be a responsible cell phone user.

Your sponsorship would create a great opportunity for both organizations to help achieve our goal of zero fatalities related to cell phone usage while driving. The national media coverage this type of sponsorship would be mutually beneficial letting your customers know that not only you sell a quality product but you truly are concerned for the safety of your customers. Your company prides its self on being the largest and most reliable wireless network with a commitment in providing the highest quality products an services to your customers to help them strengthen their communities. Verizon also takes a large part in charitable organizations to improve communities, locally and nationally, including but not limited to, Hopeline,Green Initiatives, and E-Rate. Zero Fatalities would make a successful addition to that list in making a positive impact to keep communities all around the world safe and giving customers the ability to arrive alive.

Problem:
Both our companies have a common goal of educating the youth, for they are our future. Your E-Rate program is crucially important and valuable in educating our nation’s next generation of leader and innovators how powerful, beneficial, and important technology is. We would like to partner together to teach them how to use such an amazing tool but also how to use it responsibly to avoid distracted driving. To date the Utah Traffic Fatalities is at a count of 204 with your help, we believe we can substantially lower that number.

Solution:
We have great confidence in this partnership that both organizations are dedicated to bettering lives and enriching communities locally and nationwide. With having traveling workshops, seminars, and marketing and ad campaigns we believe together we will be one step closer to reaching our goal of zero fatalities.

Capabilities:
Zero Fatalities is a national non-profit organization that values the safety and lives of the members of its communities locally and nationally. Our goal and our message is to prevent distracted driving to dramatically decrease the number of fatalities related to the issue. Zero Fatalities consists of a large team ranging from business men, to stay at home moms but each individual has been negatively affected by distracted driving and wholeheartedly assists in education and prevention. Together we are attempting to reach our goal of zero fatalities.

Budget:
Based on the Annual Revenue Report of 2010 your company grossed at $63,400,000,0000(billion?) we are asking for $1,000,000 to assist us in continuing this important message across the state and nation. Our budget will be used to assist in traveling education programs, seminars, marketing and ad campaigns that will be see across the nation. Verizon’s well know brand stands for quality products and services for a great value to strengthen communities through communication. We anticipate the return on the investment to double in product value based on this common goal.

Conclusion:
We look forward to co-creating a safer future for our youth through responsibly using technology and preventing driving with distractions, aiming towards zero fatalities, a goal we can all live with. We will be in contact with in the week. Please contact

End Matter:
http://aboutus.verizonwireless.com/ataglance.html
http://aboutus.verizonwireless.com/Corporate_Responsibility/Corporate_Responsibility.html
http://ut.zerofatalities.com/index.php
utah department of public safety